You can include it in your os deployment task sequence if you want it included with the image, or you can deploy it as a standard package. In either case as long as you have the correct switches to make it a silent install, it works. Use the setup.exe /admin to bring up the OCT, make your configs, save the msp file to the updates folder. Then, in your app program just use setup.exe as the command, it will install with no prompts.